Privacy Policy and Cookie Policy

We are committed to safeguarding the privacy of all the visitors to the websites in the ScoopDragon Publishing Limited network. These policies set out how we treat your personal information which we collect. They apply to all websites in our network.

ScoopDragon Publishing Limited Privacy Policy and Cookie Policy

version2.0 24/05/2018



1. Introduction

We appreciate the trust you place in ScoopDragon Publishing Limited when sharing your personal data. The security of that data is very important to us. On this page, we will explain how we collect, use and protect your personal data but we want you to know we have never and will not require registering to view our websites. Additionally we have never sold or would sell your personal information to anyone. In our 6+ years of operating our network of websites we have always endeavoured to be most respectful of everyone’s privacy and we have never put financial gain ahead of or company ethos.

ScoopDragon Publishing Limited is incorporated in the Republic of Ireland Company Number 508969 and VAT Number IE9818932P and as such operates according to the GDPR regulations administered by the Data Protection Commission.

We will also explain which rights you have with regards to your personal data and how you can exercise those rights in regards to that data. We want you to know we understand how complex these data policies can be to read and understand and we have tried to make it as straightforward and concise as possible. We know what it’s like when you read something and have no idea what it is about due to the overly complex and technical language used so we have endeavoured to make this as readable as possible.

2. Company Profile

ScoopDragon Publishing Limited is a news aggregation and blog site network focusing primarily on football news. ScoopDragon Publishing Limited is the owner of all the websites as listed below.

This means that ScoopDragon Publishing Limited determines what data is collected, how this data is going to be used and how this data is protected according to the policies of the list of organisations who act as Data Processors for us in the provision of our services to you.

If you have questions about how we process personal data, or would like to exercise your data subject rights, please email us at @

3. ScoopDragon Publishing Limited company and websites

The following company and websites are within the scope of this privacy policy:

ScoopDragon Publishing Limited

Premier League News Sites
AFC Bournemouth News
Arsenal News
Brighton & Hove Albion News
Burnley News
Cardiff City FC News
Chelsea News
Crystal Palace News
Everton News
Fulham News
Huddersfield Town News
Leicester City News
Liverpool News
Manchester United News
Manchester City News
Newcastle Utd FC News
Southampton News
Tottenham Hotspur News
Watford FC News
West Bromwich Albion News
West Ham News
Wolverhampton Wanderers News

Championship News Sites
Aston Villa News
Birmingham News
Blackburn Rovers News
Bolton News
Derby News
Hull City News
Leeds United News
Middlesbrough News
Norwich City News
Queens Park Rangers News
Reading News
Sheffield United News
Sheffield Wednesday News
Stoke City News
Swansea City News
Wigan News

League 1 News Sites
Blackpool FC News
Charlton Athletic News
Portsmouth FC News
Sunderland News

Scottish Premier League News Sites
Celtic FC News
Hearts News
Rangers News

Major League Soccer News Sites
Colorado Rapids News
Houston Dynamo News
LA Galaxy News
Toronto FC News

Other News Sites
UK Education News

We consider these websites to be Republic of Ireland based websites; see section 9 below for more information on non-EU data processing.

This Policy includes personal data that is collected through our websites and through any related social media applications.

4. Data Protection Framework

ScoopDragon Publishing Limited is based in the Republic of Ireland, and as such complies with all the relevant Data protection regulations according to the Data Protection Commission. We have also aligned our Privacy Policy with the EU General Data Protection Regulation (“GDPR”) which came into effect on 25th May 2018.

ScoopDragon Publishing Limited has completed applicable Privacy Impact Assessments (also known as Data Protection Impact Assessments under GDPR) for activities related to our websites, and these are available upon request from the Company’s Data Protection Compliance (see Section 14)

5. Customer and Citizen Data

Your decision to disclose your personal data is entirely voluntary if you do so using any of our sites, and by doing so, you are taking an affirmative action by providing us with specific consent to use your personal data only for the purposes for which you have disclosed it to us.

ScoopDragon Publishing Limited may access and use your personal data only for the purposes for which you have submitted it to us to (a) provide information to you, (b) make contact with you, (c) provide services to you, or (d) maintain the operations and security of the website and services we provide to you. We will not use your personal information for any other purposes, for example for the communication of marketing materials, unless we have your specific consent that permits us to do so.

We will at all times handle and store your personal data in accordance with industry best practice aligned with ISO27001, the international standard for information security. This includes the activities and procedures undertaken by our own personnel and authorised third parties (see Section 9), and the technical controls which we have implemented to prevent unauthorised access, compromise or theft of information from our applications, supporting computer systems and premises.

6. Sensitive Personal Data

GDPR specifies a set of personal data categories which are “sensitive”, and which require special consideration by Data Controllers. This website and any of our websites as listed above, and any services available from these websites, do not knowingly collect or process any sensitive personal data.

7. Children’s Personal Data

This website, and any services available from this website, are not directed to children under the age of 13. If you learn that a child under the age of 13 has provided us with their personal information without having parental consent, please contact the Company’s Data Protection Compliance (see Section 14 ) immediately so that we can take appropriate action.

8. Customer and Citizen Data Rights

As prescribed within data protection regulations, you have specific rights connected to the provision of your personal data to ScoopDragon Publishing Ltd using this website. These include your rights to request we:

  • confirm to you what personal data we may hold about you, if any, and for what purposes
  • change the consent which you have provided to us in relation to your personal data
  • correct any inaccurate or incomplete personal data which we may hold about you
  • provide you with a complete copy of your personal data for you to move elsewhere
  • stop the processing of your personal data, whilst an objection from you is being resolved
  • permanently erase all your personal data promptly, and confirm to you that this has been done (there may be reasons why we may be unable to do this) To contact ScoopDragon Publishing Ltd, please see Section 14 below.

If ScoopDragon Publishing Ltd does not address your request, or fails to provide you with a valid reason why we have been unable to do so, you have the right to contact the Information Commissioner’s Office to make a compliant. They can be contacted via their website ( or by telephone +353 (0761) 104 800 | LoCall 1890 25 22 31

9. Declaration of Sub-Processing

To make an informed decision on whether to provide your personal data to ScoopDragon Publishing Limited owned websites using this website, we need to make you aware of the following organisations who act as Data Processors for us in the provision of our services to you:

  • Google, (specifically Google Analytics and DoubleClick for Publishers) based in the United States with data centers in the locations listed here (, who collect pseudonymous personal data: IP address, device identifiers, cookie identifiers and geolocation information for the main purposes of providing statistical data (web analytics) and advertising services. Google complies with the EU-US Privacy Shield Framework as set forth by the US Department of Commerce regarding the collection, use and retention of personal information from European Union member countries and subject to enforcement by the Federal Trade Commission. Google, including Google Inc. and its wholly-owned US subsidiaries, has certified that it adheres to the relevant Privacy Shield Principles, including for Google Analytics.Google is ISO 27001 certified with Certificate number: 2016-006 Certified by EY CertifyPoint since: April 29, 2016
  • LiveRamp, When you log into our website, we may share information that we collect from you, such as your email (in hashed, pseudonymous form), IP address, or information about your browser or operating system, with our partner LiveRamp. LiveRamp uses this information to create an online identification code for the purpose of recognizing you on your device. This code does not contain any of your identifiable personal data and cannot be used to re-identify you. We place this code in our cookie and allow it to be used for online and cross-channel advertising. It may be shared with our advertising partners and other third party advertising companies globally for the purpose of enabling interest-based content or targeted advertising throughout your online experience (e.g. web, email, connected devices, and in-app, etc). These third parties may in turn use this code to link demographic or interest-based information you have provided in your interactions with them. You have the right to express a choice regarding our sharing of this data with LiveRamp for the above purposes, of the creation of this code, or of our sharing of the code with our advertising partners.

    When you use our website, we share information that we may collect from you, such as your email (in hashed, de-identified form), IP address or information about your browser or operating system, with our partner, LiveRamp Inc and its group companies (‘LiveRamp’). LiveRamp may drop a cookie on your browser or directly in our emails and match your shared information to their on- and offline marketing databases and those of its advertising partners to create a link between your browser and information in those other databases. Similarly, when you use our mobile apps, we may also share hashed and de-identified email addresses, mobile device ID, location data, and advertising identifiers with LiveRamp, which uses that information to create a link between your mobile device and its databases. This link may be shared by our partners globally for the purpose of enabling interest-based content or advertising throughout your online experience (e.g. cross device, web, email and in app etc.) by third parties unaffiliated with our website. These third parties may in turn link further demographic or interest-based information to your browser. You have the right to exercise your rights under GDPR including opting out of LiveRamp’s Cookie or Mobile Identifiers and can easily do so by clicking on this link:

  • Lotame, With consent, we use data to:
    – analyse user cohorts and behaviours across our website; we build aggregated audiences around key attributes and behaviours.
    – facilitate targeted advertising on sites represented by SN&CK Media Limited to provide relevant advertisements to you and to make effective use of advertising inventory.
    We facilitate the above functions by using advertising technology providers:
    LOTAME – data management platform, for the purpose of gaining audience insights and enabling consented audience data to be activated through our advertising platforms. Lotame uses cookies and other identifiers to track online behavioural, demographic and technographic data; they don’t receive information such as your name and email. Lotame can also receive anonymous data segments, such as user IDs associated with people who have been registered members for a certain length of time. Lotame stores data on average for 9 months, and in special cases for up to 18 months. Lotame’s privacy policy:
  • Comscore UK Ltd, is based in the UK.
    They process personal information to enable them to promote their goods and services, to maintain their accounts and records and to support and manage their staff.
    Comscore is registered with the ICO. Their ICO registration number is ZA242774
  • Quantcast Internaional Limited, is based in the US.
    Quantcast is not registered with the ICO.
  • Adspruce, is based in the UK.
    Adspruce is registered with the ICO. Their ICO registration number is Z1260549
  • Adyoulike, is based in France and the USA
    As part of its Services, ADYOULIKE uses Cookies placed on the Internet sites of its network of publishers or on the partner networks of publishers, in order to
    collect and process the personal data of users of the sites, on behalf of its customers, for purposes of advertising, statistical analysis as well as the detection
    of computer BOTS and doubtful behaviour in an effort to limit the exposure of advertisements.
    Nature of the data processed for campaign distribution and the type of persons concerned:
    • Cookie ID (visitor)
    • Geolocation data from the IP address (visitor)
    • Name of Advertiser (advertiser)
    • Ad Domain of the campaign (advertiser)
    • Category IAB of the campaign (advertiser)
    • Behavioural data: advertising interaction (visitor, advertiser)
    • Visitor navigation context (visitor)
    The IP is only used to derive a geographic context from the user for advertising targeting purposes.
    Adyoulike is not registered with the ICO.
  • AppNexus, is headquartered in the USA, with a local office in London, England
    Description of processing of information can be found here: and reasons for processing information here:
    Appnexus is not registered with the ICO.
  • Browsi, is based in the US, where all data is processed
    The data Browsi collects is a non PII data, completely anonymised, they collect user engagement data on the pages they run on for the purpose of better understanding user behaviour in order to improve their engine and find better and more viewable ad placements. They do use cookies that are 1st party cookies under the domain of their client-publisher.
    Browsi is not registered with the ICO.
  • Clicksco, is UK based and data storage is all in the EU.
    The standard Carbon tag collects the following data, which is used for marketing, data aggregation, analytics and profile creation in order to deliver personalised advertising:-
    – ipAddress
    – device / userAgent
    – urls
    – timestamps
    Data is retained for the purpose of personalised advertising for up to 13 months from the date of the last user interaction. Aggregated or de-identified data is used for reporting and analysis, and may be retained for a further two years.
    Where appropriate data is encrypted in Carbon.
    PII data is encrypted at rest and within standard Carbon don’t collect email addresses.
    Carbon will not deliver audiences generated from the combination of multiple signals that could be attributed to a specific individual (re-identification).
    For further detail, the Carbon privacy policy can be found at –
    Clicksco is registered with the ICO. Their ICO registration number is ZA139095
  • Collective Europe Ltd, is based in the UK.
    Consent has been required in the UK for the placing of tracking technologies on an end-user’s device since the Privacy and Electronic Communications Regulations were amended in 2011.
    Collective is registered with the ICO. Their ICO registration number is ZA136897
  • Coull, is based in the UK.
    They store data temporarily on their own secure servers, using it to geo-locate the user and match against fraudulent IPs, for the purpose of serving advertising on videos/ IP addresses are used for blocklisting bad actors and for geo locating the user (at the country level).
    Coull is registered with the ICO. Their ICO registration number is Z1610134.
  • Criteo, has Data Storage and Processing based outside the UK. They store pseudonymous data on EU consumers within the European data center. They do not transfer collected customer raw data outside Europe. If the data is collected in the US or in APAC, the data will be transferred to Europe.
    Criteo only collects and processes pseudonymous data that is considered non-personally-identifiable. Pseudonymous data is sub-category of personal data that offers more confidentiality as it does not allow a way to directly identify individuals. Criteo does not collect/process personal data, only pseudonymous data which includes:Cookie IDs
    Hashed email addresses
    Mobile Advertising IDs
    Any other technical identifiers that allow Criteo to single out individual behaviour without directly identifying the individuals.
    The lifetime of Criteo’s cookies is 13 months (except the opt-out cookie: 5 years).
    Criteo is not registered with the ICO.
  • Densou, is based in Denmark, all data is stored within DFP/Google
    Densou is not registered with the ICO.
  • FreeWheel, a Comcast Company, is based in the UK.
    FreeWheel processes personal data either on their publisher client’s behalf or on a DSPs behalf in order for the consented users to have advertising ads rendered against them as an impression.
    Comcast International Holdings UK Limited is registered with the ICO. Their ICO registration number is ZA323574.
  • GumGum, has both a UK entity and a US entity and data is processed and stored outside of the UK.
    As a Processor as defined by the GDPR, GumGum’s purpose (to provide services) and legal basis (performance of contract) for processing any data is in connection with our duties under the written agreement and at the specific direct of the Data Controller.
    GumGum participate in behavior-based advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of our website so that they can provide advertising about products and services tailored to your interests. That advertising may appear either on our websites, or on other websites (e.g., social media platforms, search engines, etc.). They also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal information but is not considered personal information in law as this information does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.
    GumGum is registered with the ICO. Their ICO registration number is ZA244724
  • Index Exchange, currently stores data on data servers in any of the following Index Exchange data centers: Toronto (ON-CAN), Secaucus (NJ-USA), Ashburn (VA-USA), Sunnyvale (CA-USA), Los Angeles (CA-USA) Amsterdam (NH-NL), Frankfurt (DE), or Hong Kong (CH).However, Index Exchange is continuing to invest their ensure our operations are fully compliant with GDPR (notably, Articles 44 through 49) prior to the regulation’s date of implementation (20180525).
    Index Exchange collects IDs for the bidrequest, device, and app (if applicable); the publisher domain, publisher category; information about the device (IP address, carrier, deviceType, device OS, etc.); optional information about the geo-location (country, lat/long, zipCode, etc); information about the app, if applicable (domain, ID, name, whether the app has a privacy policy, etc); information about the site (site category, domain, ID, if the site is mobile-optimized, etc.); information about the impression that was served (size and position of creative on the page, if the impression was openRtb or a private-deal, if the impression requires HTTPS markup, etc.); information about the video creative served (if applicable)
    Index Exchange is registered with the ICO. Their ICO registration number is ZA325358.
  • Justpremium, has official country registration is EU (Headoffice is located in The Netherlands). Part of their data is processed within the US.
    Justpremium focuses on storing the least personal information as possible without impacting normal business procedures. These normal business procedures include:
    • Adserving
    • Reporting
    • Fraud detection
    Currently there are two types of personal data collected:
    • A unique user id generated by Justpremium
    • The user’s ip address when requesting a Justpremium tag
    Other data that could potentially show the behavior of users are browser width and height, url of the website that’s visited, the browser name and version, any interaction that’s registered on the creative and the timestamps of the event.
    The cookie lifetime of the unique user id is currently 30 days and refreshed upon each new visit. The average actual lifetime of an advertising user id cookie (for the whole industry) is around 7 days, due to users deleting their cookies, not visiting sites where they are set from each day or using anonymous browser sessions. The number of returning user id’s measured by Justpremium is less than 10%
    Reports that are shared internally and/or with clients only contain aggregated data. Justpremium will never disclose IP addresses or user id’s to its clients.
    Justpremium is not registered with the ICO.
  • LoopMe, is based in the UK.
    LoopMe stores personal data from ad requests. This includes Device ID and IP address, which may fall under GDPR legislation.
    LoopMe is not registered with the ICO.
  • Nativo, has offices in USA and UK. All of their data is hosted with Amazon Web Services sites in USA and Ireland.
    See: for information on processing data
    Nativo is not registered with the ICO.
  • Oath (UK) Limited, is based in the UK.
    Oath is registered with the ICO. Their ICO registration number is Z5298132.
  • Onscroll Limited, has data centers located within the U.S. and EEA. When a ad tag fires requesting an advertisement to be served, the request is directed to the nearest data center location. Therefore most of the time, requests initiated from users in the EEA are handled by our servers located in the EEA.
    Sovrn collect data depending on which product is being used will depend. If one is using any product under Sovrn services then data will be captured and stored for 6 months only if consent is given. All products which fall under OnScroll will only be analysing user browser behaviour to ensure an ad is 51% in view and engage. This falls under legitimate interest and is not considered PII.
    Onscroll Limited is registered with the ICO. Their ICO registration number is ZA340963.
  • OpenX, is based in the UK.
    OpenX is not registered with the ICO.
    Playground XYZ, has a UK office and UK Ltd company. Their head office is in Australia. However their AWS servers are located in United Kingdom, Ireland, Singapore and the United States of America.
    They process data for the purposes of delivering advertising campaigns for our customers.
    They record IP address in order to assist in the protection of systems from malicious activities, including denial of service attacks and brute force attempts to access their systems. They store IP addresses for this purpose for 90 days in order to detect and analyse previous attacks on their systems.
  • Playground XYZ is not registered with the ICO.
  • Publica, is based in the USA
    The only PII collected by Publica are the IP Addresses of the users visiting websites using the Publica solution. Once collected, the data is cross-referenced with MaxMind’s Geolite2 Country local database to resolve the data subject’s country, and then it is deleted by Publica without any storage backup. IP addresses are never written to any form of persistent storage.
    This processing is used provide country level-targeting options to Publica customers.
    Publica is not registered with the ICO.
  • Pubmatic, has office locations in London, Hamburg, Munich, Stockholm, Amsterdam and Milan in EMEA; NY and CA in NAM; Pune, Mumbai, Singapore, Tokyo, Sydney in APAC.
    Data storage and processing is done in the following locations –
    · Amsterdam for EMEA
    PubMatic currently uses Equinix and Digital Reality for colocation services. Equinix and Digital Realty maintains various industry recognized certifications including ISO27001 certification. Copies of ISO certifications are available upon request.To the extent passed by a publisher, we collect the following data –
    – Browser User agent header data (e.g., carrier, browser version language, etc.);
    – Geo location data (i.e., IP address; location information (Lat/Long, GPS));
    – Mobile Advertising Identifier (Apple IDFA, Google Android Ad ID, etc.);
    – Permanent device identifier (UDID, IMEI);
    – User ID;
    – HTTP cookies;
    – Custom and predefined key value pairs (i.e. can be used for any value passing such as age, gender, audience data, etc.)
    PubMatic is registered with the ICO. Their ICO registration number is ZA019572
  • RevContent, is based in the USA.
    They collect certain information from users to the sites to enable the services to function as intended (device type, browser, Ads Clicked, Widgets viewed, generalized location via IP Address, etc.). The data is collected and processed under the lawful basis of legitimate interest: that of permitting the services to function as intended and to personalize the content in line with user interests to the extent possible. The Company has performed the appropriate Legitimate Interest Assessments and balancing tests to reach this conclusion. The data is attributed by cookie to anonymized users. IN other words, RC has information associated with an unidentifiable user, and cannot use the data to identify the specific individual to which it belongs. All Data is stored in accordance with a comprehensive Data Security Policy which already reflects industry best practices and incorporates the data security principles consistent with ISO27001 and other trade organizations, but is currently under review to update if necessary in accordance with GDPR requirements (incident response plan, breach notification requirements, etc.)
    RevContent is not registered with the ICO.
  • Rubicon Project, has structured its business to control personal data of EEA end users through its UK subsidiary The Rubicon Project Ltd., which acts as a controller of that data. Additional data storage centres reside in Ashburn Virginia, San Jose California, Las Vegas Nevada, Amsterdam NL, Frankfurt DE, Hong Kong. As set forth in Rubicon Project’s privacy policy (, when a user visits a website or application using Rubicon Project’s technology, they collect certain information about the user and their device, which may include the following elements of pseudonymous personal data: IP address, device identifiers, cookie identifiers and geolocation information. In general, they use the personal data they receive to provide their services to their buyer and seller customers, including relaying bid requests (which include this personal data) to their buyers to enable them to evaluate and bid on each advert impression, and to provide their customers with reporting and analytic services such as dynamic price floors.Rubicon Project is registered with the Information Commissioner’s Office for the UK Data Protection Act with registration number ZA118130. While Rubicon Project is not ISO 27001 certified, The Rubicon Project Ltd’s information security management program is modelled after 27001 practices.
  • Seedtag, is based in Spain.
    Seedtag is not registered with the ICO.
  • Sharethrough, is headquartered in the U.S. with a subsidiary that operates in the U.K. Their data is processed by our Frankfurt-based AWS instance at the direction of our U.S. systems policies.
    Sharethrough is not registered with the ICO.
  • SN&CK Media, based in the UK. SN&CK Media Ltd trading as Snack Media, Company number 06120966  are exclusive advertising providers to ScoopDragon Publishing Limited and therefore provide all advertising plus a comment application to ScoopDragon Publishing Limited and process advertising data on our behalf with the exception of pseudonymous personal user data gathered from Google Analytics and WordPress Jetpack services.
  • Stanza, is based in the US.
    Stanza is not registered with the ICO.
  • SublimeSkinz, is based in the UK
    In general, Sublime Skinz believes reliance on consent as a legal base will entice a more transparent relationship with users. More specifically, for targeting and analytics, Sublime Skinz will rely on consent; for conversion tracking, measurement, antifraud, brand safety. Sublime Skinz will rely on legitimate interest.
    Through their advertising tag, they collect data from exposed web users, ie. each time a webuser is consulting a site from their network, if their tag is loaded in the page, they can collect various data from this user. They use the information they collect from web users in order to provide their advertising services, to improve their service and for fraud detection.
    Below are the specific purposes for which they use the information we collect about web users:
    For analytics purposes: They use collected data in order to propose anonymized counters. For example, they calculate the number of impressions per country or city, or the number of impressions per type of browser.
    For frequency capping: They use cookies to monitor the frequency of ads displayed to the same user.
    To personalize the experience: They use IP address to estimate geolocations and to propose targeted content. For example, for local stores campaigns, they may be asked to target people in the same city or region of this store in order to increase conversion.
    For research and development: They are always looking for ways to make their services smarter, faster, secure, integrated and more useful. They use data to identify trends, usage, activity patterns and areas for integration and improvement of the Services. For example, they use browser size to check if their ad formats can be displayed evenly on their network and to improve their creative templates to be sure every element will be viewable on screens. They also analyse the correlation between clicks and frequency per user so they can avoid ad blindness.
    For safety and security: They use information about web users to monitor suspicious or fraudulent activity and to identify violations of Service policies. For example, IP Address, UUID, xf and use ragent are used to detect invalid traffic such as bots or scripts.
    To protect their legitimate business interests and legal rights: When required by law or where they believe it is necessary to protect their legal rights, interests and the interests of others, they use information about web users in connection with legal claims, compliance, regulatory, audit functions, and disclosures in connection with the acquisition, merger or sale of a business.
    With consent: They use information about web users when consent is given to do so for a specific purpose not listed above.
    Sublime Skinz is not registered with the ICO.
  • Teads, stores operational data (used to deliver our services) regionally in AWS:
    EU – In Ireland
    Teads collects information provided by third-parties. To do this and link up data across advertising platforms and devices, Teads uses ID Syncing to associate Teads IDs with identifiers and data from third party business partners, other advertising platform and/or data providers.What data do they collect?
    Events related to user’s activity on their partner’s websites/apps (such as the number of pages viewed,
    the products viewed on that website, searches made on the partner’s website, referring/exit pages) ;
    Information related to the user device (eg. device type, operating system).
    Technical user identifier such as technical IDs of our advertising partners, and Mobile advertising IDs (such as Apple IDFA or GAID).
    Non-precise information related to geography and derived from the IP address of connection1 (in order to serve ads only for products and services available in the user country, region or city) ;
    Precise geolocation information through the mobile application settings the users have chosen
    to share;
    Events related to the Teads ad serving such as the number of ads displayed, date/time stamp, and /or the user’s interactions with the ad (eg. action, duration, clickstream).
    Third party data providers provide segment interest (eg.socio-demo segment, lifestyle etc…) ;
    We do have access to the IP address however, we do not store full IP address for targeting purposes.
    The full IP addresses may only be used by Teads for the following purposes:
    Fraud detection purposes to help alert us to situations which could not have been caused
    by human behavior, such as a massive amount of clicking in a limited period of time;
    To be sent to the advertising partner (such as ad exchanges, demand side platforms) buy
    and/or sell ad placements.How do they use the data?
    Analytics: We use collected data for monitoring and reporting the effectiveness of the campaign
    delivery to our business partner and for internal business analysis.
    Re/Targeting: We use data to filter the ad delivery according to the context (page content, website
    name,etc) and the user profile (socio-demographic, geolocation, interest, behavior, etc). This is based on data we do collect directly or from a third party. Teads analyses the products viewed, the search made by the visitor and/or pages visited and may link them with third party data information. This targeting may also be done by the DSP partners. In this case, Teads sends those information in the bid request.
    User frequency Capping: We use data to cap the frequency and volume of the same ad delivered to the same user.
    Ad Delivery: They transmit collected data for ad delivering and campaign tracking to our business
    partners. This does not provide the granularity at the user level.
    Delivery Algorithm training: We use data which is anonymized, so as not to be identifiable to a
    specific source, and aggregated, so as not to be identifiable to any individual transaction in order to improve our service and technology.
    Confidential Data transmitted to 3rd-party: To operate our services, Teads uses partners for analytics, targeting, brand safety, fraud detection, viewability measurement, campaign delivery tracking or others partners that may help them to deliver and measure the quality of our service.
    Cross device experience: To provide a consolidated experience through the different devices or
    browser environments, they may link the Teads identifiers on the different browsers and environments the user is using.
    Cross advertising platform experience: This enables the display across multiple publishing platforms and advertising service providers as well as the advertising partner to use their data on their audience across different advertising platform.
    Teads is not registered with the ICO.
  • Telaria Inc, is based in the US.
    Processing activities include, without limitation, placing and synchronizing cookies, including for actual or future bids, channeling and passing information from Seller to other parties, such as Buyers and platforms, hosting and retaining data, advertisements and other information, accessing data provided by third parties integrated with the Services, providing analysis and reporting, and providing other customer support services.
    Telaria is not registered with the ICO.
  • Undertone, is based in the US.
    They do not collect, process or store any personal data as defined by the GDPR. Any EU campaigns will be run through AppNexus which utilizes the IAB protocol for consent via the Global Registry List.
    Undertone is not registered with the ICO.
  • Unruly Group Limited, is based in UK (London) Some servers are in the UK. Data is stored by AWS & Steadfast. They have AWS servers located in US (Oregon, US; West Virginia, US) Australia, Singapore, Ireland, Chicago, US is a Steadfast server.
    Unruly stores Video data (Impression, View, Complete, Clickthrough, …) and they collect the following: Geolocation, Time of interaction, Type of interaction, Unique User Identification, IP address, User Agent (Browser and version/Device), Page URL, Audience segments and error messages.
    Unruly collect / process the data for the purpose of Personalised Online Content Delivery; Online Content Delivery Analytics; Fraud Prevention
    Their ICO number is registration number is Z2795263
  • Vibrant Media, is based in the UK (London).
    They collect cookie data to assist in serving relevant ads and IP address to prevent fraudulent clicks and events
    Their ICO number is registration number is Z526181X.
  • VisualDNA, is based in the UK.
    NMC/VisualDNA enables the compilation of highly accurate audience demographics/audience segments for a wide range of online advertising. These audience demographics/segments are valuable for advertisers and content publishers in establishing advertising rates (“currency”), as well as identifying suitable audiences for advertisers. To demonstrate legitimate interest, the value of NMC/VisualDNA data processing is weighed against the potential privacy impacts the activity could have on the data subjects who are counted among our aggregated audience statistics. We believe these potential impacts are low:
    No direct identifiers are collected by the process; only IDFA/AID, cookie IDs and IP address
    They require clients and publishers to provide clear notice about the collection and use of end user data, including for interest based advertising, and to enable user to opt-in or opt-out (as required by applicable law) to such use of data
    Nielsen is a member of NAI, DAA, eDAA and adheres to those organizations’ codes of conduct and principles.
    Nielsen maintains privacy notices which enable individuals to opt out of the collection and use of data.
    Their ICO Registration number is Z3154850
  • Information on the IAB Europe Transparency & Consent Framework Global Vendor List can be found here:

The activities within which each of these Data Processors participates have been recorded within the applicable SN&CK Media Privacy Impact Assessment records (also known as Data Protection Impact Assessments under GDPR) and these are available upon request from SN&CK Media’s Data Protection Officer at SN&CK Media who act as Data Processors for us.

11. External Links

ScoopDragon Publishing Limited websites include relevant hyperlinks to external websites not controlled by us. Whilst all reasonable care has been exercised in selecting and providing any such links, you are advised to exercise caution before clicking any external links. We cannot guarantee the ongoing suitability of external links, nor do we continually verify the safety or security of the contents which may be subsequently provided to you. You are advised, therefore, that your use of external links is at your own risk and we cannot be responsible for any damages or consequences from your use of them.

12. Voting Cookies

By viewing the polls on our websites, users will be using the services of and their browsers may be sent cookies. According to their policies:

  • Using a CAPTCHA will set a cookie on users’ browser by Google who run the CAPTCHA service. The cookie is set after the CAPTCHA is answered.
  • Email protection sets two cookies, PD_poll_X_Y where X is the poll_id above and Y is a version number incremented when the poll results are reset. The age of the vote is recorded here. PD_REQ_AUTH associates the answer with the poll.
  • When multipled answers are blocked by cookie then a cookie called PD_poll_X (X is the poll ID) is set after the user votes.

After voting in a poll, as sharing is enabled, Facebook and Twitter buttons will be displayed. Those buttons will store Facebook and Twitter tracking cookies in the browser of the user voting.

13. Changes to this Privacy Policy

We may change this ScoopDragon Publishing Limited Privacy Policy from time to time, and if we do we will post any changes on this page. If you continue to access this website or any of our websites as listed above or use services available from these websites after those changes have come into effect, you will have agreed to the revised policy.

This ScoopDragon Publishing Limited Privacy Policy is version 2.0, and was released on 24/5/2018. You are advised to download or print a copy and retain it for your records

14. Contact us

If you have any questions about this Privacy Policy or our handling of your personal data, would like to exercise any of your statutory rights, or to make a complaint, please write to:

Alternatively, you can contact us at our mailing address using the following postal address or telephone number:

GDPR Compliance
ScoopDragon Publishing Ltd
27 Old Gloucester Street,
United Kingdom

Telephone: +44 208 133 6804

Our telephone may not be answered at busy times during office hours, Monday to Friday, so please leave a message and we will ensure the appropriate person responds as soon as possible.

Should you wish to discuss a complaint, please feel free to contact us using the details provided above. All complaints will be treated in a confidential manner.

Should you feel unsatisfied with our handling of your data, or about any complaint that you have made to us about our handling of your data, you are entitled to escalate your complaint to a supervisory authority within the European Union. For the Republic of Ireland, this is the Office of the Data Protection Commissioner. You can contact the Data Protection Commission at the following website:

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